While FootJoy has long been the king of more traditional golf shoes, its latest entry in the footwear market – FJ Sport – shows it is also wants to prosper in those realms where cutting-edge style is every bit as important to consumers as performance.
Available since mid-February, FJ Sport comes in five models, each with unique color trim and patterning. They all feature full-grain leather uppers that are waterproof and durable, athletic mesh linings positioned around the interior for breathable comfort and coated leather toe guards to prevent abrasion caused by the back foot through follow-through. In addition, FJ Sport has an EVA (for ethyl vinyl acetate) midsole that provides soft, lightweight cushioning underfoot and utilizes Stinger III cleats by Champ. It also boasts a molded TPU (for thermal plastic urethane) outsole that provides a stable hitting platform during the swing.
“That outsole is one of the reasons why Padraig Harrington is now wearing FJ Sport on tour most of the time,” says Rob Kelley, director of brand marketing for FootJoy. “He loves the firm feel and stability it gives him, and testing has shown us that FJ Sport outperforms other golf shoes on the market in that regard by a statistically significant margin.”
With regards to it striking looks, Kelley says FJ Sport has “crossover styling” that stands between a shoe that is purely athletic and one that is very traditional to golf. “It is lightweight and contemporary, yet very acceptable in our sport,” he says. “It is a different look and something our consumers have been asking for.”
Adds Mike Foley, FootJoy’s director of footwear marketing: “The bold styling of FJ Sport appeals to the new generations of golfers who want to make a statement with sleek, fashion-forward footwear but also demand high-performance features to maximize their athletic swings. And while the upper patterns and colors may be new to FootJoy, the technology, materials and Tour-proven benefits come from our long heritage of producing the No. 1 shoe in golf.”