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Adidas Aims At 'Competitive Purist'

Golf traditionalists may indeed find something quite pure about the newest footwear offering from Adidas Golf. And that is the styling. Classic in nature, burnished and polished, it is quite different from other Adidas shoes that boldly boast the fabled three-stripe trademark – designed to appeal to the player who wants the latest in technology but in a subtler package.

The model is called AdiPure Z, and it came out this fall as an extension to the AdiPure line launched last spring.

“What we have here is a golf shoe that marries the latest in our footwear technology with clean, sophisticated styling that is both classic and contemporary,” says David Ortley, senior director of global footwear for TaylorMade Golf. “We are trying to appeal specifically to the discerning golfer, what is in essence a subset of players we call the competitive purist who wants the best of the best in terms of performance but prefers a look that is little less athletic than what he normally sees from Adidas and more traditional.”

According to Ortley, the AdiPure Z incorporates the company’s advanced ThinTech low-profile technology, which improves stability and better overall footwork by reducing the thickness of the sole and bringing the golfer closer to the ground. It also utilizes the ThinTech cleat, which is designed to deliver exceptional grip in a 10-spike configuration. A two-year waterproof warranty speaks to the company’s confidence in AdiPure Z’s ability to keep golfers dry.

As for the stylish, Adidas incorporated premium, hand-finished leather throughout this shoe, even in the lining, in an effort to provide a rich, traditional look. Mono-tongue construction is used to give what Ortley describes as “a glove-like fit,” and there is just a hint of Adidas’ famous three stripes. That’s because they are in the same color of the shoes. Which, by the way, come in white, black and redwood.


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