Cobra Finds Sweet Spot In S3 Drivers

It should come as no surprise to learn that average golfers hit their drives all over the clubface. But what does raise an eyebrow or two is the fact that sweet spots on most golf clubs are circular and set right in the center of the club. That may be fine for the better players, because that is where they generally hit the ball. But the people at Cobra Golf wondered what it meant to the vast majority of golfers who do not make contact so consistently or deftly. Which is why the equipment maker came up with something called E9 face technology and employed it in their new S3 and S3 Max drivers.

What Cobra has done, essentially, is redesign the sweet spot of the S3, making it a canted, elliptical pattern that moves across the clubface from low heel to high toe – and making it 30 percent larger in the process. According to Cobra’s R&D head Tom Preece, the company decided to do that after extensive testing showed that golfers left a distinct ball impact pattern in that elliptical form across their driver clubfaces. So, it developed a sweet spot in that same shape in an effort to maximize distance and accuracy.


The Cobra S3 driver features a 6-4 titanium club head and also utilizes the company’s Adjustable Flight Technology, which allows golfers to set three different face angles – 1.5 degrees open, neutral and 1.5 degrees closed. Fujikura provides the stock shafts, either its Blur TX 005 or TX 006, and the driver is available in both right-handed (8.5, 9.5, 10.5 and 11.5 degrees of loft) and left-handed versions (9.5 and 10.5).

Cobra has also produced an S3 Max driver. It, too, boasts the E9 face technology as well as the 6-4 titanium club head and is made for righties and lefties as well. But it utilizes an offset design to straighten out slices and fades and does not have adjustable hosel technology as a result. In addition, the S3 Max features only one stock shaft, the Blur TX 005.

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