Sign up to receive our free weekly digital magazine!


Yes! Putters Relaunched After Acquisition

The biggest news coming out of Yes! Golf earlier this year was its acquisition in January by Adams Golf. Several months later, the putter maker, founded in 1996 by European putting guru Harold Swash and famed for its C-Groove technology and the flat sticks Retief Goosen used to win two U.S. Opens, is being relaunched, with several new models coming to market.

Perhaps the most interesting of those introductions is the Christina. Made of 304 stainless steel and available only in right-handed versions, it employs the C-Groove design that has been a hallmark of Yes! putters for years.

“The edge of those grooves, which are lathed into the face of the putter at specific angles in the shape of a ‘C,’ grip the ball at impact and help it start rolling sooner and truer toward the hole, end-over-end and on one axis,” said Blair Philip, director of product development for putters at Adams. “That overspin helps the ball track a little better, especially on inconsistent surfaces. At the same time, it improves the feel of the putter and makes it seem a bit softer.”

Of course, the C-Groove technology is not a new feature for Yes! putters. But what is different in the Christina, which is more or less a remake of the Tracy model Goosen used in his Open wins (and that was named after his wife), is its weight. At 350 grams, the face-balanced, cavity-back blade putter is slightly heavier, a move that is designed to improve mis-hits and enhance forgiveness.

It also comes in a lighter, sandblasted finish, as opposed to the black look the Tracy boasted, and utilizes a double-bend shaft. In addition, the tri-level sole of the Christina has been adjusted so the putter sits perfectly flush on the green, with the face is square at address, and not opened or closed.


Recent Posts