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Nike Harkens To Hoops For New Shoe

Nike Golf borrowed heavily from its parent company’s basketball past with the development and recent introduction of its Dunk NG. This product fits neatly in the athletic golf shoe category and is modeled after the Nike Dunk basketball shoe that first came out in 1985.

The Dunk NG features a rubber cup sole with seven Scorpion Stinger spikes designed to optimize traction as well as full-grain leather upper along with a waterproof membrane to ensure that golfers’ feet stay dry during their rounds. A full-length, contoured sock liner is utilized to enhance fit and comfort.

The original Dunk shoes were known as much for their splashy colors as they were for their performance, and they quickly became all the rage of the basketball world. Nike Golf is looking to make a similar statement with these. Men’s models of the Dunk NG come in five colors – White/Black-Soar, White/Black-Granite, White/Cargo Khaki-Safety Orange, Midnight Fog/Prism Blue-Black and White/ Court Green –Black. Women’s offerings are available in White/Mint Candy-Granite, White/Black-Spark, Black/White-Check and Orange Glow/White. All Dunk NGs come with two sets of shoelaces, so golfers may take the concept of color coordination to the max. And Nike has made these shoes to be mixed and matched with its golf apparel.

Anthony Kim first began wearing Nike Dunk NGs on the PGA Tour late last summer, and Michelle Wie started lacing them up for LPGA events shortly thereafter. The shoe first became available to the general golfing public in some colors January 1st, with other versions of the Dunk NG being added to the line at the start of March.


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