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adidas Latest Shoe: adipure Motion

The adipure shoe line is different from others
offered by adidas Golf in that it has a classic
look that is not so overtly athletic as the other
footwear entries it is selling. But company
technicians say adipure has always utilized
top-of-the-line materials as well as the latest
construction methods to create golf shoes that
work and wear well, too.
And they add that their latest offering – the
adipure Motion – taking things to a new level
with a shoe designed to increase stability with
a flexibility that improves a golfer’s contact with
the ground as it frees the foot and body to move
in the way it was inherently meant to, from the
ground to the shoulders.
“The game of golf has evolved, and quite
frankly, so have the players’ swings,” says Bill
Price, vice-president of adidas Golf footwear.
“Our focus for adipure motion was to deliver
that stability through enhanced flexibility and to
activate natural foot movement. More flexibility
increases ground contact, which in turn maximizes
force and ultimately equals more power.”
The new adipure Motion weighs five ounces
less than its predecessor in that line, meaning it
is 23-percent lighter. It features a seven-spike,
exoskeleton outsole with so-called “puremotion”
technology that is made to provide dynamic
movement and ultimate flexibility.
Part of the thinking for that, adidas Golf officials
say, is that the heavy, stiff platform shoes
of the past do not provide the motion, support
and lightweight comfort today’s golfers crave.
As a result, natural motion footwear is becoming
more of a standard for touring professionals,
and adipure motion is geared to provide
premium performance while allowing the foot
to function in its most natural state.
Other features of adipure Motion shoes include
full grain, aniline leather uppers; x-pattern
overlays on the heels and updated Cloudfoam
insoles for comfort and cushioning


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