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Sunice Combines Style, Substance

With the introduction of its Edge outerwear collection, Sunice is offering a line of technical gear that company officials say is designed to look as good as it performs. “What separates this collection is the way we have given it a trimmer fit and look while ensuring there are no compromises with regard to freedom of movement and play,” says Julien Heon, director of marketing for Sunice, which is owned and operated by the Fletcher Leisure Group in Montreal, Canada. Heon says the company managed that by combining the latest in performance fabrics and understanding where golfers needed freedom of movement. “We looked at places where the body moves the most,” he says. “Primarily the arms and the shoulders, so people could play golf with the offerings from this line at the highest levels.” The outerwear in the Sunice Edge Collection is made from Gore-Tex with Paclite technology, which Heon says is the lightest, most packable of Gore’s waterproof membranes. And it is employed in three different styles of jackets: the Elmont, which is a fullzip; the quarterzip Tralee; and the Livingstone, which is a quarter-zip short sleeve. A pant is available as well. New features include a Pro-Trim waistcinching system and an in-pocket ball cleaner. And Sunice has turned to using bolder colors (black, white and lime green) with Edge as well as embossed logos with varied placements and contrast color zip designs, to keep with what Heon describes the line’s cuttingedge feel. Detailing includes laser-cut designs on the back of the jackets, laser-cut and welded pocket frames and the Sunice patented V collar.


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