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Millar Outerwear Performs Stylishly

Though it is best known as a maker of fine apparel that is designed to be as stylish as it is colorful, Peter Millar is also in the outerwear category, with a collection called E4. The name stands for the four elements – wind, water, warmth and wicking – that golfers expect their outerwear to address. And the idea, according to Peter Millar Golf president Todd Martin, is to offer gear that not only performs well but also looks good doing so. “There has been a growing demand among our customers for performance fabrics,” he says. “And that is why we set out to create a technical outerwear collection that utilizes high-end materials and also has the fashion people want from Peter Millar as well as the pop colors that tie back into our other offerings.” New this spring in the E4 Wind Collection are three pieces, dubbed Halifax, Winnipeg and Belfast. Halifax is a double-zipper jacket, Winnipeg a double-zipper vest and Belfast a so-called half-zip. All are designed to be highly wind resistant while still allowing enough airflow so a golfer’s body may “breathe.” And they each come with a Durable Water Repellant (DWR) finish that enables them to shed surface moisture and provide a first line of defense in moderately wet conditions. Available in eight colors, the products utilize four-way stretch materials in their construction, for enhanced mobility, and the fabric is made to be quiet. “These are the perfect pieces for spring golf, with both the performance and look our customers want,” says Mike Bowers, vice president of design and merchandising for Peter Millar.


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