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Adams Driven By Options

Choice seems to be the operative word at Adams Golf these days, and that is especially apparent in the driver category, where the club maker has two new offerings. One is the Super S driver, and it features one adjustable head that allows players to choose a total of eight settings, from an open face angle on a 9.5 loft to a closed face angle on an 11.5. In addition, this driver comes with a slot on the sole of its 460cc head designed to increase the size of the sweet spot and make it easier to hit tee shots longer and straighter. This represents the first time Adams has provided this technology, which it previously employed with great success in fairways and hybrids, to a driver. In addition, the crown curvature in the Super S is designed to enhance aerodynamics, while a reduced rear skirt lowers Center of Gravity (CG). And company engineers say the matte white finish on the crown, an obvious inheritance from Adams Golf’s new parent company, Taylor-Made, makes the club head appear slightly larger than it actually is for greater confidence at address. At the same time, the Plano, Tex., club manufacturer has brought out its Super LS driver. It, too, is 460cc in size, and it also had the matte white crown as well as the VST slot (for Velocity Slot Technology) in the sole. Available in lofts of 8.5, 9.5 and 10.5 right-handed (and 9.5 and 10.5 for southpaws) with extensive adjustability options, it is designed to be a lower-spinning product. Company officials say touring professional Aaron Baddeley was so impressed with some testing he did with the Super LS in Arizona last fall that he immediately put it in his bag. And while they acknowledge that the Super LS might have a few more features as well as a higher price point than the Super S, they encourage golfers to demo both models, to see which one works best for them.


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