Ecco continues to expand its position in the so-called street/hybrid golf shoe market that it almost singlehandedly brought to prominence three years ago, when Fred Couples wore its Golf Street shoes in the 2010 Masters. Most recently, the Denmark-based company added two models to its collection: the Golf Street Sport and the Biom Zero. The Sport joins the Golf Street line that already has four elements – Luxe, Textile, Camel and Premier – and what it offers is a new upper pattern that features tactile embellishments and Hydromax-treated leathers designed to be more resistant to water and perspiration. They come with a somewhat sportier look than the other Golf Street products and boast bold colorpops. As for the rest of the Sport, it has the same attributes as all the other Streets, including the patented outsole design with the Ecco dynamic traction system (Edts) that consists of approximately 100 molded traction bars and 800plus traction angles. Constructed from TPU, a highly durable, wear-resistant material, these are made to provide superior grip in all conditions.