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Mizuno Takes A Pure STEP

Whenever the folks at Mizuno develop a new product, they produce a so-called concept sheet in an effort to get to the essence of the club. In the case of the new MP-4 irons, that word is “pure.” As in being a “pure” player’s club with “a pure muscle design.” With regards to the recently released MP-54, the theme is “step up.” As in a “STEP-Muscle” design, and also in being something serious golfers can use to “step up” their games and put a better-player iron in their bags. According to Chuck Couch, vice president of product management for Mizuno’s golf division, the MP-4s utilize a balanced geometric design that keeps the thickness behind the impact area to deliver a crisp, solid feel.


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