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Pinnacle Goes For Gold

The people at Pinnacle regularly turn to recreational golfers for feed-back on how to make their products better. Seeking that kind of information from customers is a big part of the Pinnacle culture, and a hallmark of its parent, Acushnet. And company insiders say that input frequently drives the improvements they make in their offerings. Consider the new Pinnacle Gold and Gold Ribbon golf balls as well as Pinnacle Bling, all of which were rolled out recently. “Golfers love the powerful distance they get from any Pinnacle golf ball,” says Michael Mahoney, director of golf ball product management for Acushnet. “When we asked those golfers what improvements they liked to see, they said they wanted the same outstanding distance with even softer feel. That was our design goal, and that is what R&D delivered.”


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