Sign up to receive our free weekly digital magazine!


The Very Real Dangers Of Twitter

Rory and Caroline are engaged. But you already knew that. You’ve already seen the ring and the fireworks; you’ve seen her smiling face and read his joyful acknowledgment that she said, “Yes.” The reason you know this isn’t because of some press release or a TMZ story. The whole world knew of the engagement within minutes because both McIlroy and Wozniacki announced it on their Twitter feeds, sharing pictures and comments with a combined 2,385,785 followers who then shared it with millions more on blogs and Facebook pages long before traditional news outlets penned the first word. There wasn’t a messaging session with PR experts, or conversations with a brand-management team. The future Mr. and Mrs. McIlroy snapped the shots and hit “send” without so much as a second thought. For a large segment of the celebrity world, including athletes, instant, intimate information has become the new norm. Whether it’s Ian Poulter tweeting pictures of himself in Superman pajamas or Rickie Fowler posting a selfie while eating a Double-Double at In-N-Out Burger, young athletes today use social media to connect with their fans, build a following and talk to each other. Michelle Wie, Jessica Korda and Lexi Thompson tweet photos of almost every new outfit they buy and every new piece of equipment that shows up on their doorstep. McIlroy and Wozniacki teased one another earlier in the year, each posting a photo of the other napping and drooling. And Bubba Watson tweets so many photos that it’s a wonder he has time to practice.


Recent Posts