FootJoy Delivers New D.N.A.

Golf fans no doubt notice that reigning Masters champion Adam Scott still fancies the several days’ growth of beard on his face when he competes these days. And he continues to carry the latest irons and woods from Titleist in his bag. But he has been wearing a different kind of golf shoe in tournament play in recent months, the new FootJoy D.N.A. D.N.A. stands for “DryJoys Next Advancement,” and company officials say it is the most “feature-laden golf shoe in company history.” Adds Doug Robinson, vice president of design and development worldwide: “Every material and every component was carefully considered in order to deliver a shoe with lightweight stability, a precise it, superior feel and ultimate performance.” It starts with a so-called 3D FoamCollar that is designed to mold to a player’s ankle for optimal it and support. A SnugFit tongue is engineered with thin, soft and breathable materials to conform to the top of a golfer’s foot, while a new NitroThin TPU Outsole has been made to provide proper rigidity and flexibility. At the same time, FootJoy technicians developed a it bed cushioning material called FTF (for Fine-Tuned Foam). One version has a firmer density for stability around the perimeter of the shoe, and the other a softer density in the heel and forefront for greater comfort in those areas.


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