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Two New Offerings At Golf Pride

Grips generally don’t create a lot of buzz at the PGA Merchandise Show, but the latest offerings from Golf Pride attracted plenty of attention in Orlando, Fla., this year, thanks to the company’s new CP2 line and an addition to its venerable Tour Velvet family. Start with the new CP2, which is available in two models, CP2 Pro with a straight texture pattern and CP2 Wrap. According to Brandon Sowell, Golf Pride’s global sales and marketing manager, these are made to be 31 percent softer than any other Golf Pride grip. They also employ a proprietary technology called Control Core, which consists of a 2.5-inch stabilizer located at the top of the grip designed to dramatically reduce torque. In addition, the gripmaker uses a straight taper in the lower section of this product to encourage even hand pressure for a more stable, consistent swing. “As soon as players took a swing with CP2, they could feel the Control Core beneits,” says Sowell. “They commented that the fantastic feel and control immediately transferred to a high level of confidence as they stepped up to the ball.”


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