Titleist Listens To Regular Players

While Titleist relies a great deal on its professional tour staff for feedback on improving its ProV1 and ProV1x offerings, the equipment maker turns mostly to recreational golfers for information on how to enhance its other ball lines.
And the data it recently gathered from testing conducted with more than 40,000 players are what led to upgrades in the new Titleist NXT Tour and NXT Tour S models as well as Velocity and DT SoLo.
Start with the NXT Tour. It now features a softer-compression dual core and a softer, thin Fusablend cover, both of which are designed to provide truer feel while maintaining distance and control. Then there is the NXT Tour S, which is made for players who desire even softer compression. This product comes in white as well as high-optic yellow.
As for the latest iteration of the Velocity, company engineers say it uses a reformulated LSX core that produces faster ball speed for more explosive power off the tee. In addition, they explain, a new spherically tiled dimple design helps deliver more penetrating and soaring lights, while a softer-compression core gives players better touch on short-game shots. With this ball, golfers can choose from single and double-digit play numbers.


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