If you can’t go, then they will build it.
Or something like that.
As part of its energetic marketing and sponsorship strategy surrounding the Wyndham Championship this week, Wyndham has transformed parts of Sedgefield Country Club’s rolling, wooded property into teasers for its various vacation properties around the world.
There’s a beach complete with tiki hut on the edge of a water hazard near the 15th and 16th greens, a camera-grabbing spot when the action pauses.
Near the old Tudor-style clubhouse, there’s an open-air Margaritaville cafe that sells various tropical concoctions, has the requisite Jimmy Buffett-themed ornamentation and there’s always music playing. No wonder at least one Tour player was spotted decompressing there Thursday afternoon.
There’s a giant sand sculpture being created near the ninth green, with an army of talented artists making what looks like a giant sand mural that will be completed Sunday. With no rain or big waves in the forecast, it seems to be safe through the weekend.
New this year is a mini-ski resort constructed beside the practice putting green. The outside looks like a ski lodge with fake snow and spruce trees as decoration. Inside, the AC is turned down to January in Chicago and there are ski and snowboard simulators minus the danger of knee injuries.
And one more thing — there’s a golf tournament going on in the middle of all of it.
That raises the question — why leave?