Whether your 17- 29- 40- or 61-years-old, you’ve more than likely have used some sort of social media platform – Facebook, Twitter, Instagram, Snapchat, Periscope, etc. – in this day and age.
In the golf world, Rickie Fowler has become a social media giant. Until a few months ago, Fowler has been active on Twitter and Instagram, where he has over 1.17 million followers on both accounts. In recent months, he has joined Snapchat and it has taken off for him.
“I feel like social media has definitely given us a little bit of that opportunity to reach more of the younger generation and give them a glimpse of what’s going on, whether it’s day to day, inside the ropes, stuff they don’t get to normally see and show that we’re having a good time,” Fowler said.
And when he says its the stuff they don’t normally see, it’s the stuff you and I don’t normally see.
It’s can’t-miss-stuff from his documented SB2k16 trip with the his three amigos – Justin Thomas, Smylie Kauffman and Jordan Spieth. Or how about this week at Oakmont Country Club, the site of the 116th U.S. Open, where Fowler’s playing with Jason Day’s son, Dash, in the playroom of the house they are staying in this week.
We would never get to see this stuff if it wasn’t for social media. It brings the fans a little bit closer to his normal day life, his normal routine. And who doesn’t want know what these athletes do off the course? Or during a rain delay? It’s social media that will keep us in the loop.
“From the feedback that I’ve gotten, they (the fans) enjoy it,” Fowler continued. “It’s a side that they don’t get to see. I’ve seen some comments as far as they feel like they’re there walking around, part of the group type of thing.”
As he prepares for this week’s U.S. Open, Fowler did suggest that it even relaxes him and takes some pressure of his game.
“We have fun with it. It’s fun on the golf course.”
Fowler tees off in his eighth U.S. Open appearance on Thursday alongside Masters champion Danny Willett and 2011 U.S. Open champion Rory McIlroy at 8:24 a.m. ET on No. 1.