Nike Golf announced today that it will turn its focus to footwear and apparel while transitioning out of making equipment like clubs, balls and bags.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, President of Nike Brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
The company will continue to take aim at partnering with top golfers.
“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” said Daric Ashford, President of Nike Golf. “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”
Nike Golf had a total of $771 million in revenue in 2015, trailing TaylorMade-adidas and Callaway in the golf equipment category.
Current golfers playing Nike clubs include Tiger Woods, Rory McIlroy, Michelle Wie, Brooks Koepka, Tony Finau, Russell Henley, Paul Casey and Jhonattan Vegas. McIlroy signed a 10-year deal with the company in 2013 worth a reported $200 million.