A Swiss Stop With A Singular Signature

More than 40 years ago, three members of the Golf Club of Geneva decided that their new golf club located in the shadow of Mont Blanc in Switzerland ought to host a professional golf tournament.

All these years later, the Rolex Trophy, as it came to be called, is not just thriving; it is one of the most unique golf tournaments of any kind on the global professional calendar.


The magnificent Golf Club of Geneva has hosted the tournament from the very beginning. It is a pro-am style event played on a Robert Trent Jones Sr. design, but unlike other pro-ams that dot the professional landscape, you can’t just write a check and expect to play. You either have to be a member of the club, or you have to be an invited guest of Rolex, as I was last week in my capacity as a board member of the American Junior Golf Association.

Forty-two teams play in this four-day tournament, and competition to qualify for the 30 club foursomes is keen. There seemed to be as many women playing in the field as men, which is not surprising when you consider that nearly half of the 1,400 club members are women.

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