REPORT: Day Signs Endorsement Deal With Nike

Eric Sucar-USA TODAY Sports/Reuters. Picture Supplied by Action Images.

Nike is no stranger to signing the top golfer in world. Now they are back at it again.

Jason Day, the No. 1 golfer in the world and the winner of eight PGA Tour events since the beginning of 2015, has signed with Nike to wear its shoes and apparel, sources told ESPN.com. Terms of the deal were not disclosed, but the 28-year-old from Beaudesert, Australia, is estimated to make more than $10 million per year.


The announcement comes on the heels of Nike’s recent move to leave the golf equipment business. Day’s contract with TaylorMade-Adidas is up at the end of the year, but he re-signed in order to continue using TaylorMade equipment.

Nike agreed to shutter its golf equipment business after it finished the 2016 fiscal year with just $706 million in revenue, its worst year since 2011. However, it’s golf clothing and apparel business has been successful with models such as Tiger Woods and Rory McIlroy to push the brand forward.

A Nike endorser hasn’t won a major in the past eight opportunities, a streak that a player of Day’s stature could easily break. He finished second at this summer’s PGA Championship, tied for eighth at the U.S. Open and tied for 10th at the Masters.

 

 

 

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