The European Tour has formed the Rolex Series, an alliance of its best tournaments that begins this May with the BMW Championship and ends in November with the DP World Tour Championship.
Each of the seven events in the series will have enhanced television coverage and six of the tournaments will offer minimum prize funds of US $7 million with the season-ending Tour Championship offering $8 million. There are plans in place to increase the amount of events that are included in the series as the European Tour looks forward to 2018 and beyond.
The Tour’s strategy could hurt several PGA Tour events that will be conducted across the pond at the same time. The Dean & Deluca Invitational, Greenbrier Classic and John Deere Classic will be going up against some of the best tournaments in Europe.
After May’s BMW PGA Championship at Wentworth Club in England, the 2017 Rolex Series will be followed in July by the Dubai Duty Free Irish Open hosted by the Rory Foundation at Portstewart and the Aberdeen Asset Management Scottish Open at Dundonald. The fourth event will be the Italian Open at the Olgiata Golf Club in Rome while the final three Rolex Series events will be in November: the Turkish Airlines Open; the Nedbank Golf Challenge in South Africa; and the DP World Tour Championship in Dubai.
Rolex has been a partner with the European Tour since 1997 and has deep ties to the game of golf that go back five decades.