Watching PGA Tour golf just became more convenient.
The Tour announced on Thursday a partnership with Twitter, the microblogging social networking service, to broadcast live golf on its platform for 31 events this year. More than 70 hours of live competition — mostly consisting of morning play for Thursday and Friday rounds — will be streamed starting with the CareerBuilder Challenge on Jan. 19 and ending with the Tour Championship in September.
“Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our (content),” said Rick Anderson, chief media officer of the PGA Tour, in a statement.
The concept was tested during the 2016 FedEx Cup Playoffs before going ahead with a year’s worth of coverage. Twitter streamed 10 NFL games this season and also has deals with Major League Baseball and the National Hockey League.
“The PGA Tour continues to transform the experience for fans on Twitter, a place where golf conversation is happening live in real time every day,” said Anthony Noto, Twitter’s chief operating officer. “Our collaboration with the PGA Tour will provide fans all over the world access to watch live streaming PGA Tour events on Twitter while following the conversation all on one screen.”