ORLANDO – The 64th PGA Merchandise Show commenced with some fireworks.
After TaylorMade golfers had a banner 2016 with Dustin Johnson winning the U.S. Open, Jason Day winning the Players Championship and Justin Rose winning an Olympic gold medal, the company has signed Tiger Woods to an endorsement deal.
TaylorMade announced the deal Wednesday, and Woods tweeted about it as well.
— Tiger Woods (@TigerWoods) January 25, 2017
Financial terms were not disclosed.
“Throughout my career, I’ve always been meticulous about my equipment,” Woods said in a news release announcing the deal. “Over the past few months, I’ve had clubs from every brand sent to me to test. When it came to making a final decision, the choice was easy – it all came down to performance, which is why I chose TaylorMade.”
Woods will play the company’s woods, irons and wedges, according to the release. He had previously tested the company’s woods in competition last December at the Hero World Challenge, but he was still using Nike irons at the time.
Nike opted to exit the golf equipment arena last year, opening the door for Woods and other Nike endorsers to make changes, but he remains under contract with Nike for apparel and footwear.
It is a major coup for TaylorMade, which adds to an already deep stable of players.
“We are thrilled that Tiger has chosen to play TaylorMade,” company CEO David Abeles said in the release. “His impact on the game of golf is undeniable and we are honored to have him part of our team.”
Woods is paired with Johnson and Day for the first two rounds of this week’s Farmers Insurance Open. He is scheduled to play four times in the next five weeks.
Woods will collaborate with TaylorMade engineers on the design and development of a new, personalized iron model that will debut in his bag at a future date, the release said.