ORLANDO, Fla. – For the first time in Presidents Cup history, both the International and U.S. sides will be dressed by the same brand.
Lacoste, the French clothing company, which signed PGA Tour player Daniel Berger to a deal earlier this year, unveiled the uniforms that both teams will wear Sept. 26-Oct. 1 at Liberty National Golf Club in Jersey City, N.J.
Both teams have a clean look that combines layering – an important feature to have in the Northeast in late September – and style. U.S. captain Steve Stricker and his International counterpart, Nick Price, worked extensively with Lacoste to develop the uniforms.
“They had very clear ideas about the colors, the style, what they wanted to wear on what day and in what weather,” Joëlle Grünsberg, the CEO of Lacoste North America, said. “The design team in Paris, the merchandising team in New York and the captains worked closely together to put together a collection that really accommodates what they want to wear and what we want to enhance as a brand.”
These are a far cry from other U.S. uniforms in the past, including the tragic 1999 Ryder Cup uniforms that Tiger Woods admitted to burning in his fireplace.
“This might be the first time that a fashion show is played as a golf tournament,” LPGA players Cristie Kerr, a Lacoste brand ambassador, said during the unveiling event.
Lacoste will outfit both Presidents Cup squads through the 2025 event.
Up, Up and Away
He once had a hovercraft golf cart and now he has a jet pack.
Bubba Watson’s new mode of transportation, BW-Air, made its home at the Oakley booth throughout the PGA Show. All guests were welcome to stand on the jet pack and have their photo taken as they strapped into the 400-pound machine.
Although it was stationary for the show, Bubba’s jet pack can fly up to 300 feet high and boasts 210 horsepower. There is, of course, a spot to place your golf bag.
Unfortunately, flying in the U.S. is still illegal without obtaining a pilot’s license.
Golf Tops All Major Sports in Giving Back
Golf 20/20, a collaboration of leading organizations that make up each segment of the U.S. golf industry, announced that the game had a $3.9 billion charitable impact in 2016.
According to a study conducted by the National Golf Foundation, 1 percent of all U.S. charitable giving is derived from golf.
“Charity is at the heart of the U.S. golf industry,” says Steve Mona, CEO of the World Golf Foundation, administrator of GOLF 20/20. “Golf is a key driver for charitable giving and takes pride in hosting charitable events to improve millions of lives through causes that are mostly unrelated to golf.”
The impact is greater than the combined efforts of Major League Baseball, the National Football League, that National Basketball League and the National Hockey League.
OTHER 2017 PGA SHOW COVERAGE:
- It started with the county fair feel of Demo Day where Bubba Watson, Bryson DeChambeau, Tommy Morrisey, Russell Knox and countless others showed up to support the golf industry’s spirited outdoor gathering. READ: po.st/012417DemoDay
- The following day, TaylorMade created some Show floor energy with the announcement that Tiger Woods is now in their stable of players. He will play the company’s driver, woods, irons and wedges when all is said and done. READ: po.st/012517Tiger
- The PGA Show Forum featured a myriad of intriguing guests, including Watson, Colin Montgomerie and Lou Holtz. Montgomerie’s tale of a fateful nine holes altering his life registered with the crowd of several hundred onlookers. READ: po.st/012517PGAShow
- John Steinbreder joined Sean Fairholm and Cassie Stein for the PostCast to discuss the state of the equipment business and what the PGA Show means to the 40,000 golf industry professionals who attend the convention. READ: po.st/012617PostCast
- The PGA of America announced some encouraging numbers concerning the PGA Junior League Golf program for boys and girls ages 13 and under. The initiative now includes 36,000 juniors and has grown by 300 percent from where it stood three years ago. READ: po.st/012617PGAJunior