If you can’t make it to the Players Championship, this is the next best thing.
Morgan Stanley, a primary sponsor of golf’s unofficial fifth major, plans to show all of NBC’s weekend coverage of the tournament on its 13,000-square-foot video board in Times Square. Some of Golf Channel’s Thursday and Friday coverage also will be shown in the heart of New York City.
“This is the first of its kind in having a PGA Tour event broadcast to the masses in Manhattan,” tournament executive director Jared Rice told told the New York Business Journal. “Morgan Stanley came to us with the concept and it was a great opportunity to further the prestige of the tournament.”
Morgan Stanley is one of three “Proud Partner” sponsors of the Players Championship and was looking for a creative way to gain attention.
“In many ways, it is a brand play with an element of cool to it,” said Mandell Crawley, chief marketing officer for Morgan Stanley. “It is an attractive proposition for us. We are leveraging our asset to broadcast one of the PGA Tour’s most valuable tournaments.”
All of this comes on the heels of the tournament announcing several new and innovative ways to experience the action. The Players will host the PGA Tour’s first live virtual reality production as PGA Tour Live and Samsung Gear team to help fans take in the 17th hole through a headset. If that’s not enough, Twitter and Periscope will be broadcasting a 360-degree video stream during the tournament.
Suffice to say, all angles will be covered.