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EXCLUSIVE: Sponsorship Chief Morgan Leaves HSBC

Giles Morgan, one of the most important men in golf because of the amount of sponsorship money he directed into the game and the influence he held within it as a result, has left HSBC, he confirmed to Global Golf Post. Morgan, 46, had been head of global sponsorship strategy at HSBC, one of the world’s largest banking and financial services organisations, for 12 years.

As such he was the man behind his company’s commitment to events such as the WGC-HSBC Champions, recently held in Shanghai, China; the HSBC Women’s Champions event held in Singapore last March; and the Abu Dhabi HSBC Golf Championship, staged in the Middle East last January. HSBC was also one of the patrons of the Open Championship.

What this will mean for golf and golf sponsorship remains to be seen. Morgan, a tall and enthusiastic Welshman, was a clear and welcome presence at those championships and at many of the other events that HSBC sponsored, such as rugby’s Sevens. Though his name might not be widely known outside the inner circles of the game, his influence within it was enormous.

“Since 2005, HSBC has become one of the biggest and most influential sponsors of golf worldwide at a professional level with over 50 international tournaments around the world and with major grassroots programs in the UK, China, Singapore and UAE,” Morgan said.  

Morgan will start work as a senior independent adviser to the sports industry, he told The Post. “The sports industry faces one of the most exciting crossroads in its history with the growth of sport in Asia and I am looking forward to playing a role in the next chapter in this rapidly evolving industry,” he said.

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