Golf Pride considers grips to be golf equipment, not just handles for clubs. Courtesy Golf Pride For 76 years, Golf Pride has been serving the golf industry – a milestone that its 1,200 employees around the world aren’t taking lightly. Simply put, most companies don’t maintain their operations for five generations of customers, especially within the golf industry. Many golf brands only exist for a few years. From time to time, some remain on top in their respective specialties for a decade or two. But Golf Pride is a notable exception. Not only has it remained in business and recorded profits every year since 1949, but it has also been No. 1 in its specialty (golf grips) throughout that span, company president James Ledford points out. And, despite its considerable, long-standing success, Golf Pride is as focused on the future as ever before. James Ledford “As much as we love our past, we can’t rest on that success,” Ledford said. “We have to focus on the future and our sense of purpose of where we’re going. We have to look forward.” ...