For all of the talk about how technology is changing golf, the seismic shift isn’t limited to equipment advances with drivers and irons.
The transition this year of PGA Tour Live to ESPN+ is a potentially massive moment for the tour and for viewers who now have access to more than four times the streaming coverage they did a year ago.
Don’t want to wait until television coverage begins on Golf Channel, CBS or NBC?
Four different streaming feeds are now available during tournament play at ESPN’s premium site, bringing the day-long tournament experience to whatever device a consumer might prefer. The cost is $6.99 per month or $69.99 per year and provides 4,300 hours of competition beyond the 650 hours on traditional television.
John Lasker
“The amount of competition that’s actually happening on the field of play relative to the amount of competition that’s made available to fans historically is very small. Our opportunity here...