Casey Alexander does not see himself as a modern-day Nostradamus, the 16th century French physician and astrologer who also was regarded as something of a seer after the publication of his book Les Prophéties. But through his longtime coverage of the golf industry, most recently as the managing director for equity research at Compass Point Research & Trading, Alexander has come to understand the game from a business standpoint better than most. And he has as good a handle on what the future holds for the sport in 2023 as anyone in the game.
Who better, then, to do a bit of crystal ball gazing as we ease into the new year?
“The first thing I think when I look at 2023 is that it is going to be a year of reckoning,” Alexander said. “That’s because we are going to learn a lot more about the state of the game than we have in recent years, because we have not been able to accurately compare one to another. There has just been so much upheaval. Things were not normal in 2020 due to COVID, and 2021 was very erratic. As good as 2022 was in...