If you’re a deep-dive fan of the LPGA Tour, you might have seen the logo and had no idea what it meant.
Marina Alex, who won for the second time in her career earlier this year at the new Palos Verdes Championship, wears it. There are a few others – players whose careers have yet to take off. The original cadre of tour players representing Golf4Her included Tiffany Joh, who is now the assistant women’s golf coach at the University of Southern California, and Jane Park, whose journey with her brain-damaged daughter, Grace Godfrey, remains a focus of the company and the LPGA.
But even with the exposure that comes from a tour win, a lot of people are still asking: What is Golf4Her?
The short answer is, Golf4Her is an interactive retail website like Amazon that specializes in women’s golf clothing and accessories. If that sounds like a niche business, it is. It was always meant to be. But for a dozen years, founder and CEO Christina Thompson has seen steady growth as she caters to a sliver of the golf market that is, in other places, an...