The Titleist Shop at Pinehurst is a one-of-a-kind collaboration. Courtesy Pinehurst
PINEHURST, NORTH CAROLINA | If you have ever walked into an Apple Store, you understand the feeling. Cutting edge. Modern. Cool.
Now, step inside the new Titleist Shop at Padgett Center at Pinehurst Resort.
Substitute Scottie Cameron putters and T-Series irons for iPhones and MacBook computers and you have landed at the intersection of two of the game’s most admired brands, situated at the heart of one of the USGA’s anchor sites.
“This is the Times Square for golfers. We’re steps from the 18th green at No. 2. We’re facing Thistle Dhu and The Cradle. You have this activation zone where golfers are buzzing around this hub and there is this ability to connect with the golfer on their journey,” said Eric Kuester, executive vice president of sales and marketing at the resort.
The lobby of the Titleist Shop at Pinehurst includes a kiosk (right) where golfers can get personalized printed golf balls. Courtesy Pinehurst
The one-of-a-kind collaboration is situat...