If we can deal with the fact that the sun’s magnetic field reverses polarity every 11 years, we can probably make sense of the wild turnaround in golf real estate that COVID-19 sparked.
Endless reports about golf communities with falling home prices and no hope of attracting Gen X or Millennials turned on a dime as COVID set in, switching to news of a sudden appetite for fairway living. Jason Becker’s company, Golf Life Navigators, swung with that pendulum and entered, in his words, “an era we might not have foreseen a few years back – waitlists.”
The private-club side of the golf market has historically gone without much business support, likely due to its secluded and even quirky nature. Running private country clubs in businesslike fashion was the concept that inspired Robert Dedman Sr. to launch ClubCorp back in 1957 – an exception to the norm that made Dedman an industry icon.
“Each questionnaire covers 300 points of data, and 40,000 different people have completed it. We spea...
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