WHISTLER, BRITISH COLUMBIA | The stuff looks great, and not just on mannequins and models. So much of today’s golf wear, particularly prints, looks like something Al Czervik would wear in Caddyshack. You almost roll your eyes and say, “It looks good on you, though.” Granted, the game is going after a younger demographic, and there is no qualifying bad taste, but some of the stuff makes you wonder if anybody is supervising today’s design teams.
Not so with Adidas golf, which just launched a fall and winter outerwear line that does what many considered impossible: It makes cool-weather clothing look good on Gen-Z youngsters holding up cell phones to take selfies, and it looks just as good on 60-year-old men who saw Caddyshack in theaters back in 1980.
At a preview event in Whistler, the Adidas golf team (and there is still some division, even among the brand ambassadors, as to whether the A is capitalized and whether the accent is on the first or second syllable) unveiled a new line of pants, fleece outerwear, great-looking shoes ...
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