When the latest-greatest golf club doesn’t deliver game improvement, a player can easily think: maybe it’s just me. But nobody tries out new golf shoes, finds them wanting and decides it’s somehow their fault. We are each judge-and-jury when it comes to our golf footwear, and Payntr Golf is totally fine with that. In fact, the fast-growing young company wants to go further, giving customers performance-based proof that they made the optimal choice. “Payntr” without the “e” is a tweak to the surname of former British cricketer David Paynter, who in his batsman days had sensed the lack of a top-class shoe for his sport. That inspired Paynter to go into business and come up with something better. His second love in the athletic arena is golf, which is how the cricket shoe business he launched in 2018 ended up establishing a golf division. Competing in performance footwear in the 21st century calls for major R&D capabilities. For a product-development expert such as Mike Forsey to leave Under Armour and opt to head up Payntr Golf was ...