Roughly three years ago, the PGA Tour asked senior executive Julie Tyson to head up a new employee resource group. Its mission was to serve workers who were members of the lesbian, gay, bisexual, transgender and queer community.
Among other things, the initiative entailed the creation of something called the Prism Group, which according to tour officials was designed to “move the organization forward in a multitude of ways” in an effort to “change the social fabric of (that group) and the game of golf.”
The executive director of the Northern Trust tournament as well as the senior vice president of sales operations and strategy for the PGA Tour, Tyson moved quickly in her new position, as she continued to take care of her other responsibilities. That included establishing such new policies as domestic partner benefits coverage and gender affirming care, while establishing partnerships with LGBTQ groups and PGA Tour marketing campaigns featuring LGBTQ representation.
“We want to be held accountable.” – Julie Tyson
Subscribe to GGP/BIZ
Sign Up for a FREE 21-Day Trial
or Log In