Buoyed by the pandemic and a burgeoning demand for interactive experiences within the sport, golf is enjoying a period of historic growth in augmented reality and video gaming.
Much of the boom is being driven by the PGA Tour, which has made a concerted effort to change the fan experience by unlocking augmented-reality viewing through mobile devices. On the video-game side, tour licensing agreements have led to a significant rise in players. This upcoming year figures to be the first in which two major golf video games – one from EA Sports and one from 2K – will go head-to-head in a red-hot golf-gaming market that could be big enough to support both games. That is in addition to the tour’s new partnership with Golden Tee, the iconic arcade-style golf video game that has seen renewed life.
“We're beginning to shift to doing these explorations now in what is being termed the ‘metaverse’ and creating these digital twins...
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