Buoyed by the pandemic and a burgeoning demand for interactive experiences within the sport, golf is enjoying a period of historic growth in augmented reality and video gaming.
Much of the boom is being driven by the PGA Tour, which has made a concerted effort to change the fan experience by unlocking augmented-reality viewing through mobile devices. On the video-game side, tour licensing agreements have led to a significant rise in players. This upcoming year figures to be the first in which two major golf video games – one from EA Sports and one from 2K – will go head-to-head in a red-hot golf-gaming market that could be big enough to support both games. That is in addition to the tour’s new partnership with Golden Tee, the iconic arcade-style golf video game that has seen renewed life.
“We're beginning to shift to doing these explorations now in what is being termed the ‘metaverse’ and creating these digital twins experiences that you can have,” said Scott Gutterman, the tour’s senior vice president of di...
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