Being an outdoor sport is one of the things that makes golf great. But it also means weather can sometimes be a problem. And there are few things as aggravating as a storm that puts the kibosh on a much-anticipated round during a much-needed golf vacation.
Now, players can find relief from rainouts on the road through Sensible Weather, a Los Angeles-based climate technology and insurance company that earlier this year announced a strategic partnership with EP Golf Ventures, an association between the PGA of America and Elysian Park Ventures, the private investment arm of the Los Angeles Dodgers ownership group. And the principals appear to be quite high on what Sensible Weather can do for the sport.
Essentially, what Sensible Weather offers is something called Weather Guarantee coverage. Company CEO and founder Nick Cavanaugh says the service works a lot like travel insurance, adding that this deal extends to all PGA-affiliated golf facilities.
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