David Hunter didn’t start playing golf until he was in his early 20s. But once he did, he absolutely fell in love with the game. This passion led to an interest in improving. When he first started playing regularly, Hunter’s handicap was 16. But within two years he lowered it to 5 – a substantial decrease in such a short amount of time. How exactly did he achieve such a drastic improvement so quickly? Simply put, data, data and more data. An engineer by trade, Hunter loves data, a passion he applied to golf. Shot Scope CEO David Hunter During every round throughout that two-year period, he manually tracked every single shot he hit, recording the data in notebooks, ultimately eight in all. From there, he added each of his recorded shots to a software program he created. After enhancing his own performance on the links using insights from the data he collected, Hunter wanted his fellow golf lovers to do the same. But he didn’t want them to have to collect data manually like he had. So he created Shot Scope, a company that provides paten...