Annika Sörenstam (right) with Fizzy Beez co-founder Kathy Johanson.
Editor's note: This story on Annika Sörenstam and Fizzy Beez, which originally ran on February 25, 2022, is the final installment in a series of special GGP/Biz pieces during the week of the PGA Show in Orlando, Florida.
She’s not the first. For decades players have aligned themselves with beverages of one variety or another. The list of tour players who have become vintners is long and distinguished with people such as David Frost and Cristie Kerr knowing at least as much about wine as they do about spin ratios and driver lofts.
In most of those cases, the players put their names on the product – Kerr Cellars being a prime example – and use their attachment to the game as a key marketing strategy. On that front, Annika Sörenstam’s newest venture is different.
The LPGA Hall of Famer – along with her husband, Mike McGee, and a family friend and pickleball partner named Kathy Johanson – will launch a new brand of canned ready-to-drink cocktails called Fizzy ...
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