Describing the golf industry as tradition-bound and averse to change is a habit worth breaking, given the many tech innovators on the scene these days.
Or so it seems to Mike Zisman, founder of Golf Genius Software and arguably the most accomplished business person ever to launch a golf enterprise.
For his warm-up act, Zisman earned a Wharton School doctorate, taught computer science at MIT in the 1970s, played a pivotal role in the development of electronic mail during the 1980s and ’90s, then helped guide IBM’s digital strategy for a decade thereafter. Along the way, he sold his first tech company to Lotus Development for $62 million, which presented the Philadelphian with a tricky math problem: How many rounds of golf can one man play?
It was a set of calculations born of his golf activities that returned Zisman to full-time work in 2008. Attempting to plan a week-long, e...
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