Photo: Mladen Antonov, AFP via Getty Images
For the past two years the golf industry has been riding high with unprecedented equipment demand and sales soaring nearly 70 percent. Immediately following COVID-19 lockdown, rounds exploded as golf could be safely played outdoors while socially distanced. If not for tight component supply and manufacturing challenges, equipment sales would have been even higher. Even so, 2021 was a banner year for golf.
More people have been teeing it up – and buying equipment – but the impact of inflation looms. Photo: Darren Carroll, USGA
Recently however, we’ve all seen the headlines. A pandemic that continues to linger. Geopolitical unrest followed by war. Gas prices spiking to unprecedented levels. Food costs skyrocketing. The Fed raising interest rates, with more expected to come. The outcome of all these storylines created the environment for an insidious opponent: roaring inflation.
So, the scene has been set, a clash between the booming golf equipment business and the highest inflati...
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