Many good ideas have been hatched over the years at the Titleist Performance Institute in Oceanside, California. That’s where founders Dr. Greg Rose and Dave Phillips have been using data from thousands of club and ball fittings, as well as training and fitness evaluations, to help tour professionals compete at the highest levels while also giving PGA of America professionals the tools to better elevate the games of their students.
An equally impressive font of wisdom is found down the road in Carlsbad, where Titleist’s golf club division operates. The R&D team is based there, and it is also the place at which the equipment maker’s woods, irons and wedges are assembled.
Given the sagacity at those spots, it is perhaps not surprising that they were where the seeds of a new four-part docuseries were sown. Called We Go Farther and shown for the first time in public at the 2023 PGA Show, it tells the story of the Titleist Speed Project, which company officials describe as “an R&D breakthrough that drove th...