Max Homa, winner of the Wells Fargo Championship in 2019 and 2022, signs pin flags after the final round last year. Photo: Ben Jared, PGA Tour via Getty Images
CHARLOTTE, NORTH CAROLINA | As the Wells Fargo Championship unfolds this week at Quail Hollow Club with a star-heavy field chasing their piece of the $20 million designated-event purse, Tammy Levine, chief brand officer for the bank, will be focused on more than what is happening between the ropes.
The tournament itself is the centerpiece with Rory McIlroy, Jordan Spieth and others chasing the trophy, but that is only part of Wells Fargo’s broader immersion into the week, the community and beyond.
Photo: Ben Jared, PGA Tour via Getty Images
While being one of only two major banks to title sponsor a PGA Tour event (RBC is the other), Wells Fargo gets more out of the tournament than the substantial television time and advertising opportunities.
It is a week to entertain clients, to promote diversity, to assist small businesses and to be more than the name on an ATM. Approximately...