Twice the success

Emily Farrell does double duty at White Bear Yacht Club and Abendroth Golf. Photo: Courtesy Abendroth Golf Not long after she and her husband, John, started a family, Emily Farrell thought it was also a good time to launch a business. She was busy enough when she made that decision, working as an assistant golf professional at the White Bear Yacht Club just north of St. Paul, Minnesota, and raising a young son. But Farrell had an idea – to reinvent what she called the old-school golf uniform for women by creating apparel that was functional, feminine and stylish enough to be worn on and off the course. So, in the spring of 2020, with the pandemic shutting down much of the world and Farrell pregnant with what turned out to be a daughter, she founded Abendroth Golf. At its inception, the company offered only one product, the Peggy Pant, a jogger-style garment manufactured in China and made of a technical fabric that boasted a tapered end, an ankle zip and five-pocket system.

“I did not even have order forms when I started,” said the 34...