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Analyzing Rounds-Played Surge

One of the most frequently asked questions within the golf community over the past year has been: When will the pandemic golf surge...

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ESPN+ Quadruples Live Coverage Of PGA Tour

The transition this year of PGA Tour Live to ESPN+ is a potentially massive moment for the tour and for viewers who now...

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Wanna Bet?

IMG Arena To Bring Live Data To LPGA

IMG Arena has secured a partnership to provide official betting data and live streaming distribution rights for the LPGA. Our Matt Cooper has...

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With Rare Exceptions, NIL Money Yet to Flow Into Golf

We’re about seven months into the name, image and likeness era that allows college golfers to profit off of their abilities, and we’re...

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Epson Now LPGA’s Developmental Tour Sponsor

Epson, one of the oldest and most respected office equipment brands, is the new title sponsor for the LPGA's developmental tour. What was...

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The PGA Show: Evolution Of The Major Of Golf Business

Nearly a half-century before commanding enough square footage to rival an airport, the PGA Merchandise Show was held in a parking lot at...

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COVID-19 Pummels Golf’s Global Supply Chain

Perhaps more than any other sport, golf has a way of putting those who play it in difficult positions. But the game also...

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Sea Change At USGA

The Story Behind A Historic Commercial Shift

Mike Whan didn’t take long in making his presence felt at the USGA. The U.S. Women’s Open presented by ProMedica could be the...

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‘Looking Forward, Not Back’

Evolution Of European Tour Into DP World Tour Signals Success

For the next 10 years, the European Tour will be renamed the DP World Tour, an arrangement believed to be worth $70 million...

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What’s In A Name?

Iconic Moniker Helps Golf Company Grow

With the rebranding of the company, Bobby Jones Links, a new day was born for the golf course management firm. Our Steve Eubanks...

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TaylorMade Golf Sold To South Korean Consortium

Quietly last week, while Nelly Korda, Mone Inami, Lydia Ko and Aditi Ashok captured the consciousness of the golf world at the Tokyo...

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PGA Tour, European Tour Strengthen Alliance

The alliance between the PGA Tour and the European Tour has been brought into sharper focus with the announcement of the 2021-22 PGA...

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