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Golf+, High-Profile Athletes Bet Big On Virtual Reality Golf

Some of the most notable names in golf, sports and technology are investing in Golf+, a virtual reality experience that aims to revolutionize...

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Barney Adams Reflects On Tight Lies, Modern Game

Now 83 years old, Barney Adams will forever be known as the creator of the Tight Lies fairway wood. In our latest rendition...

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Player2 Builds On A Golf Maxim

Most companies have a good story about how they were founded, and the one about how the apparel maker Player2 came to be...

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Unlocked

Post-Pandemic Golf Industry Looks To Stay The Course

After not just surviving but thriving during the COVID-19 outbreak in 2020 and 2021, golf-industry leaders are hopeful that business will stay the...

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New Adidas Line Makes More Than One Statement

After working 22 months on the design and launch of its new line of outerwear, Adidas executives are pleased with the results. Our...

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Make Golf, Not War

FlightScope Tracking Systems Started In Defense Industry

Strange as it may seem for a business best known for its presence in golf and the hyper-accurate ball tracking systems it makes,...

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Amidst Record Growth, GolfTec Acquires SkyTrak

Last month, GolfTec announced that it has acquired SkyTrak, a leading consumer launch monitor and simulator brand that bills its product as a...

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Carl Alexander’s Path In Golf Is Picture Perfect

Carl Alexander, son of famed golf photographer Jules Alexander, has made his mark in the game as one of the top PGA professionals...

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Unlocked

Scotland Aims For The Whole, Not Just The Highlights

A marketing strategy led by the Scottish Golf Tourism Development Group is aimed at “meeting the demands of the small and micro operators...

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Marcoux Samaan Promises Radical Candor At LPGA

LPGA commissioner Mollie Marcoux Samaan is the subject in the latest rendition of "The 19th Hole" in GGP/Biz with our John Steinbreder.

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Quail Hollow Lifts Presidents Cup To New Heights

Adam Sperling arrived in Charlotte, North Carolina, nearly 4½ years ago with one professional purpose: Make the Presidents Cup matches the most successful...

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CASE STUDY: How Fortinet Found Golf And Napa

The Fortinet Championship, being played this week in Napa, California, is part of an agreement between Fortinet and the PGA Tour that spurred...

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