Cooking up a winning recipe for the Phoenix Open

When your day job is running the WM Phoenix Open, the most fun tournament on the PGA Tour, what do you do to...

Heidi Ueberroth breaks barriers and bridges cultures

Few people will be following the action at the AT&T Pebble Beach Pro-Am this week as closely as Heidi Ueberroth. In addition to...

Sweet dreams blossom at Cabot Citrus Farms

Cabot Citrus Farms, located on the site of the former World Woods golf resort in Brooksville, Florida, will feature a pair of reimagined...

Sörenstam ventures into ready-to-drink cocktail market

Annika Sörenstam – along with her husband, Mike McGee, and family friend Kathy Johanson – launched a new brand of canned ready-to-drink cocktails...

‘Gotown’ rivalry puts Augusta on fast track

Augusta, Georgia, is most famous in the world of golf as the home of the Masters, but it also is the “Motown” of...

Lindert creates smiles while building business of golf

As John Lindert prepared to attend his first PGA Show as president of the PGA of America, the married father of two took...

Ernie Sabayrac stood out as ‘Father of Golf Merchandising’

Wherever Ernie Sabayrac went in the world of golf, folks stopped in their tracks to pay homage to the man who was the...

Brandishing strength

How the LPGA became the brand leader in women’s sports

According to a recent report by SponsorUnited, the LPGA leads all women’s sports in brand and sponsorship deals, putting pen to paper on...

Golf Nation gives viewers on-demand access

Golf Nation is a new channel that gives aficionados of the sport another option in the form of golf-lifestyle shows they can watch...

Buoyed by ESPN+, PGA Tour Live experiences exponential growth

PGA Tour Live’s viewership on ESPN+ dwarfs the numbers that were previously seen on NBC Sports. Our Sean Fairholm has the story.

Golf business enters ‘year of reckoning’

Casey Alexander, a longtime analyst of the golf industry, offers his thoughts on what we might expect in 2023. Our John Steinbreder has...

Where’s My Golf Car?

A Saga Of Supply Chain Woes

Unprecedented demand has caused a supply chain problem in the golf car industry. The pandemic, car restrictions, worker shortages, plant closings and car-part...