Alex Baldwin’s Trial By Fire

Alex Baldwin, who became president of the Korn Ferry Tour in late January 2019, has recently reminded her boss, PGA Tour commissioner Jay Monahan, of a simple truth.

“This wasn’t in the playbook,” Baldwin has jokingly said to Monahan.

In Baldwin’s 15 months in charge of the Korn Ferry Tour, the organization has:

brought on a new title sponsor;
been forced to suspend tournament competition for at least three months due to the COVID-19 pandemic;
had to reconstruct its 2020 schedule, which includes the cancellation of six events that were either new to the schedule or had new title sponsors;
turned two years into one season, rolling the truncated 2020 schedule and the 2021 schedule into one;
and, had to put off giving 50 promotions to the PGA Tour for a year because once the PGA Tour decided all currently eligible players would maintain their status through the 2020-21 season, there were no spots for Korn Ferry players to take.

That’s just the simple version of all that has happened as Baldwin and the tour work ...