The term artificial intelligence comes shrouded in mystery, its potential giving rise to both enthusiasm and alarm. It’s so ubiquitous in everyday life — whether it’s ride-sharing apps searching for the best route for your commute home, or taking a mobile picture of a check to be deposited on the spot — most of us assume the devices around us can somehow learn information and adjust in real-time.
How that same A.I. has manifested in golf, a game of countless inefficiencies waiting to be optimized, is a fascinating study. Last month, we wrote about Toptracer implementing its shot-tracing, statistic-producing technology at driving ranges across the world. Other companies such as Arccos are using similar technology to evaluate data from a player’s game. Just one month ago, the company launched an A.I.-powered rangefinder that factors in wind, temperature and altitude to reach conclusions beyond what a human can process. And to think that some of us still locate a yardage marker and count steps.
A.I. in golf, with computers adapting...
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