In the old days when newspapers and magazines actually used ink and paper, one of the methods theorists used to predict future trends was “content analysis.” If you measured the column inches of coverage a topic or person got, you could gauge societal trends. It didn’t matter whether the coverage was good or bad. Quantity was all that mattered.
The internet, with trillions of bits of new content every minute, torpedoed that methodology. But there are still some things you can glean from the public reaction to people and topics.
Women’s golf is one of those.
World No.1 Jin Young Ko showed up in Evian-les-Bains for the Amundi Evian Championship after a three-week break. The 27-year-old South Korean star won at Evian in 2019. She is the last player to win two majors in the same year and she is the reigning LPGA Player of the Year. Despite all of that, her arrival in town garnered almost no notice.
Nelly Korda: Last year's news? Photo: Michael Reaves, Getty Images
The person whom Ko knocked out of the No. 1 spot in the Rolex Rankings...
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